Memorable Signage And Logos We Recognise
It is not a top secret anymore that the success behind a famous and memorable logo or signage is its simplicity. A signage is used to display information to a particular audience by the use of visual graphics. A logo on the other hand in the form of a symbol, mark, icon, sign or an emblem along with its unique graphical attributes forms a brand name or a trademark for a particular company. It uniquely differentiates the products or services of a company from others, as it has uniqueness in shape, colour, design and fonts.
Instead of spending loads of time and expertise on the graphics of a logo, one should keep in mind the three facts that can be a reason for success of a logo. The logo should be easy to reproduce in various types of media, easy to understand so that the customer does not get confused, and finally, easily related to the business. Logos should be meaningful, scalable and most important of all, memorable.
There are a number of attributes that the logos of successful companies on an international front share in common. These traits are namely simplicity, balance and impact. When you mention simplicity, think of the straightforward IBM logo. As required to catch the attention of the viewer, a logo should be simple enough for it to be easily presented in different mediums such as the Internet, a business card or newspaper with varying backgrounds. Henceforth, the factor of simplicity is very important.
Balance in logo design means that the logo should have an even weight across the symbols. In the logo of M-systems, although different fonts are used, yet it looks attractive as M is placed intelligently above “systems”. A logo must have the power to leave an impact on the viewer the first time he glances at it. Take, for example, the logo of Kelloggs with sharp red colour on white background that leaves a memorable impact. One of the most recognized from world famous organizations include Marlboro, WWF, Nike, Jeep, Apple, ABC and Zippo, all possessing the above traits.
In the case of a nice memorable signage, one should consider signage as a medium to deliver a message to your target audience. For that, one has to make sure that the sign is readable and large enough for people to view it wherever it is located. Also, brevity and simplicity are two factors that are very important in catching the attention of the reader the first time he/she comes across it. Lighting of the signage should be adequate for it to be visible at night as well, bright and glowing for the reader. Also, change at regular intervals is required for the sake of maintaining public interest.
The Hollywood sign that is in Los Angeles, California, is considered to be one of the most well-known signs internationally. In attribution to its unique location, the visibility of the sign is quite clear to a huge number of people who cross the mountain. The famous “Fabulous Las Vegas sign” that steals the attention of a number of people is also unique because of the bright light and vivid fonts used in it. Furthermore, the logo of McDonalds is another recognized sign on the international front. The large M symbolizes different things for different people, and for them, just seeing it from a long distance is enough for the recognition.
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